Core values :Innovation, Teamwork, Responsibility, Value
Vision: Build a hundred years brand and ten billions value corporation.
Group Mission :Make the town better
BRAND VALUE : To create Brand value, value creating wealth.
Group Sprite: Dedication, Insistence, Innovation, Excellence
Talent conception: The staff first
Business conception: Professional, Sincerity, Solidity, Multi-Win
Service Conception: Create the values for customer, satisfied customer 100%,touch customers sincerely, exceeding guest expectations
Product conception :Attractive design, advanced technology, excellent quality, competitive price
Developed conception: Solid work get rich, solid make the corporation attractive.